Margaret Cohen

Some informations about Margaret Cohen:
Director of Development at PSI
Based in Chevy Chase, Maryland.
Through her career working in non-profit online strategy, communications, and fundraising, Margaret Cohen has developed a passion for connecting people to causes that make the world a better place. She has created successful advocacy, social media and fundraising campaigns; managed website redesigns; and established online-offline integrated marketing efforts. She's presented at nationwide industry conferences on fundraising best practices, most recently at the 2016 Bridge Conference session titled 'Donors Aren't Your ATMS: Build Brand, Relationships and Revenue with Innovative Donor Stewardship.'​As Senior Manager for PSI, Margaret spearheads unrestricted fundraising efforts, increasing annual giving revenue by more than 370%. Her expertise in digital fundraising best practices has helped her establish and grow a thriving program--in addition to increasing revenue, she is successfully building a donor base of qualified prospects and exceeding industry standards for retention. She is now broadening her scope to pilot PSI’s mid-level and major gift efforts, including developing strategy, identifying list-building and engagement opportunities, and all aspects of donor cultivation and stewardship. As Associate Director, E-Philanthropy for Children’s National Medical Center, Margaret directed the Children’s Hospital Foundation’s interactive program to promote the hospital’s mission and generate revenue. She grew online donations by 220%, increased the email housefile by135%, and managed a multi-channel listbuilding campaign that was featured in the Showcase of Fundraising Innovation and Inspiration (SOFII). Previously, she developed and maintained the website and e-communications strategy for Bread for the World. In her role as website manager, she incorporated best practices in online organizing, email messaging, fundraising, outreach and website usability. After leading a full website redesign, the site was recognized with a Best Website award from GetActive.

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