Director of Development
Population Services International (PSI) is a global nonprofit organization focused on the encouragement of healthy behavior and affordability of health products. PSI was founded in 1970 to improve reproductive health using commercial marketing strategies and has expanded to work in over 50 countries in the areas of malaria, family planning, HIV, diarrhea, pneumonia and sanitation. PSI is headquartered in Washington, DC. A hallmark of PSI is a commitment to the principle that health services and products are most effective when they are accompanied by robust communications and distribution efforts that help ensure wide acceptance and proper use. PSI works in partnership with local governments, ministries of health and local organizations to create health solutions that are built to last.
Through her career working in non-profit online strategy, communications, and fundraising, Margaret Cohen has developed a passion for connecting people to causes that make the world a better place. She has created successful advocacy, social media and fundraising campaigns; managed website redesigns; and established online-offline integrated marketing efforts. She's presented at nationwide industry conferences on fundraising best practices, most recently at the 2016 Bridge Conference session titled 'Donors Aren't Your ATMS: Build Brand, Relationships and Revenue with Innovative Donor Stewardship.'As Senior Manager for PSI, Margaret spearheads unrestricted fundraising efforts, increasing annual giving revenue by more than 370%. Her expertise in digital fundraising best practices has helped her establish and grow a thriving program--in addition to increasing revenue, she is successfully building a donor base of qualified prospects and exceeding industry standards for retention. She is now broadening her scope to pilot PSI’s mid-level and major gift efforts, including developing strategy, identifying list-building and engagement opportunities, and all aspects of donor cultivation and stewardship. As Associate Director, E-Philanthropy for Children’s National Medical Center, Margaret directed the Children’s Hospital Foundation’s interactive program to promote the hospital’s mission and generate revenue. She grew online donations by 220%, increased the email housefile by135%, and managed a multi-channel listbuilding campaign that was featured in the Showcase of Fundraising Innovation and Inspiration (SOFII). Previously, she developed and maintained the website and e-communications strategy for Bread for the World. In her role as website manager, she incorporated best practices in online organizing, email messaging, fundraising, outreach and website usability. After leading a full website redesign, the site was recognized with a Best Website award from GetActive.