Betty Abera Email Address

Senior Marketing Manager, Social Business Unit

Population Services International (PSI) is a global nonprofit organization focused on the encouragement of healthy behavior and affordability of health products. PSI was founded in 1970 to improve reproductive health using commercial marketing strategies and has expanded to work in over 50 countries in the areas of malaria, family planning, HIV, diarrhea, pneumonia and sanitation. PSI is headquartered in Washington, DC. A hallmark of PSI is a commitment to the principle that health services and products are most effective when they are accompanied by robust communications and distribution efforts that help ensure wide acceptance and proper use. PSI works in partnership with local governments, ministries of health and local organizations to create health solutions that are built to last.

Accomplished Senior Marketing Manager and Registered Pharmacist with demonstrated success in guiding pharmaceutical operations through developing user-centric strategies, designing innovative product/service delivery models, providing global and country-level technical support, and driving access to medicines and vaccines. With over 20 years of pharmaceutical experience, including managing marketing and product pipeline innovation at PSI Washington, managing GlaxoSmithKline's pharmaceutical marketing in East Africa as well as managing pharmacy chains in the US for Rite Aid, excels in driving productivity and teamwork and delivering consistent and measurable results that improve both patient outcome and business growth. Skills: Strategic Planning │Digital Marketing │Supply Chain Management │Risk & CAPA Management │ Project Integration Management │Stakeholder Management │Business Process Improvement │Problem Solving │Training & Capability Building │Leadership │Patient Education & Consultation │Inventory & Cost Control │Pharmacy-Based Immunization Delivery │Medication Therapy Management (MTM)