Chief Marketing Officer
Progressive Insurance Agency Inc. is a financial service company that deals with insurance services for vehicles, housing, small businesses etc.
Jeff Charney joined Progressive as its Chief Marketing Officer (CMO) in 2010. He leads the strategic, integrated marketing efforts for the $20 billion company. His responsibilities include: marketing strategy, national advertising, internal/external communications, digital/social content initiatives, social responsibility, retention-marketing and consumer/broad market insights/research. He also directs the creative efforts of the company’s awarding winning in-house creative agency, 96 Octane, and provides marketing communications support to the company’s 35,000 agents.Charney is no stranger to developing one-of-a-kind icons. In addition to Progressive’s 'Flo,' and a range of other 'network' characters that he and his team created, he was in charge of the 'duck' as senior vice president and chief marketing officer for Aflac.He previously held posts as chief marketing officer at multi-media retailer, QVC and real estate aggregator Homestore.com (now move.com and parent of Realtor.com) and chief creative officer at Fringe Ventures, LLC, an experiential digital marketing and consulting company he founded.For years, his pioneering reputation in disruptive marketing and breakthrough creativity has distinguished him among other marketers. Charney has been at the helm of five corporate identity/brand overhauls; won 'Marketer of The Year: Brand Genius' from Adweek; and has been named one of the most creative people in business by both Fast Company and Advertising Age. His work has been honored at the Cannes and Sundance Film festivals, received White House recognition and he and his teams have garnered more than 50 awards.Charney holds a Bachelor of Arts degree in journalism from the University of South Carolina (summa cum laude) and a Master of Arts degree in journalism (highest honors) from The Ohio State University.
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