Deanna Castello Email Address

Director of Marketing

Provides marketing services to clients through its full-service fulfillment center and eCommerce platforms, which allow it to handle the logistics of moving the marketing materials to its clients internal and external customers.

Provide creative direction for marketing initiatives for 700 franchise locations plus the corporate entity of PFG Ventures; Facilitated re-branding of company after 30 years of business in the printing, promotional products and business documents industry. Redevelopment and launch of entire marketing suite including collateral, direct marketing, eMarketing and web presence; Manage $3 million dollar cooperative sales and marketing fund, lead generation strategizing; Marketing Communications manager for internal and external vehicles, in depth knowledge of print and promotional products industry and purchasing behaviors.Specialties: Branding and identity, compliance policy development and review, lead generation and campaign facilitation, multi-dimensional/multi-part marketing programs, individual Owner support, and national event coordination.