Jerel Golub Email Address

Co-Chairman

Price Chopper Supermarkets was added to Crunchbase.

A focused and strategic thought leader with 2+ decades of experience leading a multibillion-dollar, privately held regional supermarket chain. I offer the comprehensive business acumen needed to deliver transformational solutions. Focused on providing leadership to empower organizations to achieve their goals by streamlining operations, rebranding, re-imagining the possible, and delivering innovative, customer-focused business strategies to reposition for growth in sales and profitability. As CEO and COO, shepherded the company through significant change, including the transition to the next generation of family and non-family leadership. In addition, led the re-alignment of resources to enable the conversion to the Market32 platform, eliminated millions of dollars in costs, and bolstered brand perception. A seasoned Board member (2018 NACD Fellow), serving on numerous for-profit and not-for-profit Boards. Significant experience with Audit, Trust, and Compensation Committees, as well as a Special Finance Committee established to pursue strategic options for the company. An inspiring communicator who can work effectively across the entire organization to build support for the vision and convert team members into committed brand ambassadors. An innovative marketer who understands the power of a compelling brand vision. Under my leadership, the company adopted a brand-based mindset that resulted in the rebranding of our stores to Market32, a major evolution of the modern supermarket that has earned the loyalty of Millennials while at the same time retaining our core baby boomer segment. My greatest professional satisfaction results from leading an organization that makes a meaningful difference in peoples' lives and with which teammates and customers alike feel a deep emotional connection. Areas of expertise include strategic planning, retail, operational management, Board relations, branding, marketing, finance, continuous improvement, and public speaking.