Senior Vice President Sales, Merchandising and Marketing
Price Chopper Supermarkets was added to Crunchbase.
Energetic marketing executive with extensive and transferable experience. With an extensive background in analytics and consumer insights I believe the customer needs to be at the center of every marketing strategy. From strategy to execution, analytics and a continuous improvement mindset are critical to maximizing the impact and efficiency of every element of marketing. While analytics and consumer insights are the driving force behind my marketing style, all of my prior experience in Operations, Merchandising, and process improvement have made me the leader I am today. I have extensive experience in organizing and developing high performance teams that align on a vision and deliver consistent results. With an energized, focused and encouraged team, we’ve been able to develop amazing digital marketing, e-commerce, and loyalty programs that drive significant top line and bottom line results for the company. * Extensive experience developing, analyzing and continuously improving loyalty marketing programs. * Focused on analytical processes and systems that support a culture of fact-based decision making. * Excel at analyzing quantitative and qualitative data to formulate a winning strategy. Key Competencies: Digital Marketing Retail Marketing Loyalty Marketing Program Planning & Execution Contract Negotiation Data Analysis & Interpretation Traditional & Digital Advertising Social Media Consumer Insights Vision & Strategic Planning Brand Building CRM
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