Brandon Rhoten Email Address

Growth Advisor

Enjoy good vibes and great sandwiches at a neighborhood Potbelly Sandwich Shop near you today.

Chief Marketing Officer best known for building Wendy's digital/social, then helping to right Papa John’s and Potbelly. Successful track record of delivering sustained growth though enterprise-wide transformation initiatives, creating industry-leading social and digital marketing, and delivering 4x+ ROI on budgets from $5MM to 450MM. Currently focused on modernizing media and digital marketing to make marketing an investment vs and expense for companies. ▪ Every brand served in past 13 years is experiencing sustained revenue and brand growth. ▪ Teams have won hundreds of creative and media effectiveness awards, including Lions, Effies and Clios. ▪ Collaborative, innovative problem-solver and brand advocate known for focusing teams to drive ROI. ▪ Trusted advisor and partner of senior management and franchisees, valued for establishing award-winning industry leadership positions in digital, social, performance and local marketing. ▪ Candid and transparent communicator who is a sought-after industry representative in media and at events. ▪ Adept builder of teams who inspires and empowers others to succeed and earn CMO titles themselves. ▪ Strong negotiator and relationship-builder, including activating national agreements with NCAA, NFL, NBA, PGA, NHRA, NASCAR, dozens of sports teams and venues, and with every major network and social/digital platform. .:. Professional Skills Digital Marketing, media, managing large diverse teams and big budgets in matrixed organizations, creative that wins awards and grows brands, performance marketing, traditional media and marketing including TV upfronts, public relations, Influencing organizations to modernize marketing and media, working creatively to maximize budgets and impact on the business, measurement of marketing and media, consumer research, positioning, strategic planning, team building and development, management at an executive C-Suite level.