PNC Financial Services Group, Inc. is a diversified financial service corporation that provides regional banking, wholesale banking, asset management services etc.
As a strategic marketing leader, with a strong foundation in market research, I have proven that I have what it takes to create game-changing marketing growth strategies in both domestic and international markets. Over my career, I have applied my expertise as both a strategist and leader of innovation and change to drive strong and sustainable bottom line results in the retail, consumer products, and financial services arenas. Connect with me at karenfedchock@gmail.com or call me at (440) 668-1429. Highlights of my career include: - Turned around an unfocused, underperforming market research organization at KeyBank and rebuilt it into a world-class team that provided all banking areas with an unparalled level marketing support. - Delivered 3 consecutive years of growth for a multi-million dollar gift packaging business with Wal-Mart, while maintaining strong gross margins. - Enhanced the global market position of Vitamix with major retailers, such as Costco US and Costco Mexico, through development of cutting-edge marketing, communication and merchandising strategies. - Provided KeyBank partners with unprecedented access to primary research insights, competitive intelligence, and market trends across all business units through creation of a best-in-class market research tools. - Enhanced quality of marketing insights for KeyBank, which drove product innovation and saved nearly half of a million by spearheading new research methodologies with improved data analysis.
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