Head of Innovation and Vice President of Marketing
Pinnacle Brands was added to Crunchbase.
PROFILE SUMMARY • Diverse breadth of innovation, marketing and general management experience (large/small, public/private CPG). • Strategic architect - reinvigorating brands/categories via innovation, activation and channel development. • A general management approach driven by balance of integrated marketing and strong operational skills. • Leader/developer of Marketing & Sales, Integrated Business Planning, Cross-Functional teams and processes. • Recognized for expertise in Innovation - insight and pipeline development to execution and in-market delivery: – Over 340 new items and $500MM innovation gross sales in last 4 years at Pinnacle alone – 2 IRI New Product Pacesetters, Best New Product Awards, Brand Innovators Women to Watch 2015 – Driver of major category turnarounds (including Frozen Meals, Frozen Vegetables, Baking) – New business development (new brands, emerging H&W platforms, business models, capital, licensing) CORE COMPETENCIES •Innovation Pipeline & Delivery •Brand & Category Reinvention •New Brand / Platform launches •Marketing & Brand Activation •Integrated Consumer Campaigns •Operational / P&L Ownership •Research & Insights into Action •Cross Channel Innovation •Complex Commercialization
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