Alan Creveling Email Address

Director Commerce

Pinnacle Brands was added to Crunchbase.

I am a passionate brand builder with extensive experience leading iconic American brands across industries and categories. Performance based approach: I take a highly disciplined approach to marketing planning ensuring I leverage data and insights for decision-making. Focus on growth: My marketing efforts are centered around doing what is best for the business in the near and long term. I am focused on driving sustainable growth on the top-line, bottom-line while driving market share. Digital transformation: As an early adopter of the power of digital marketing and ecommerce lead, when designing campaigns, I am decidedly digital first. Management Style: I put my team first and foster an environment of transparency with a high sense of ownership. Areas of expertise PNL Management - Marketing & Brand Strategy - Cross-Functional Leadership - Ecommerce - Digital Marketing - Brand Renovation - Platform Innovation - Shopper Marketing - Integrated Campaigns - Shopper Marketing - Business Intelligence - Data and Measurement - Brand Management