Joe Cordo Email Address

Chief Marketing Officer

PeopleFluent, the leading total workforce HCM technology company, redefines Talent Management with an innovative Talent Engagement Cloud that is built around people and not HR processes. By deeply integrating pervasive video, strategic analytics and collaborative social technologies into its complete suite of Talent Management applications, PeopleFluent redefines employee engagement to address productivity loss and diminished financial results due to an increasingly disengaged workforce. With PeopleFluent, companies can change at the speed of business without costly IT interventions through intuitive, highly configurable software that is built upon the right data. Spanning across an organization's entire global workforce with one talent cloud, PeopleFluent equips leaders with the meaningful talent data and strategic analytics necessary to make better business decisions.

Software-as-a-Service (SaaS) marketing executive with decades of experience leading B2B marketing in technology companies, driving increased valuations and successful exits. Expertise in scaling brand and demand to achieve sustainable high growth, involving go-to-market strategies, branding, cross-channel demand generation, product marketing, content marketing, inbound marketing, business development, inside sales and sales/marketing alignment.Currently, the Vice President of Revenue Marketing at $100M+ SaaS human capital management leader, PeopleFluent, growing new and existing customer demand for the company's talent acquisition and talent management products - double the rate of overall market growth in 2015.Previously, led marketing at four SaaS companies, building market leadership through innovative go-to-market strategies. Most recently at marketing SaaS provider QuickPivot, the company's growth doubled over 3 years. At Bullhorn, drove the company's growth at a 70% compounded rate over four years, establishing worldwide leadership in the recruiting software market. Enabled Lois Paul & Partners/Fleishman-Hillard, HyperDesk and Progress Software to achieve IPOs or M&A exits. At Bullhorn, increased its valuation by 10X, positioning it for an eventual acquisition by Vista Equity Partners for more than $125 million. Specialties: Positioning/messaging, go-to-market strategies, product marketing, branding, cross-channel demand generation for new customer acquisition and cross-sell/up-sell, marketing analytics, business development, strategic alliances/channel programs, communications and social media, international marketing, content marketing, inbound marketing, and sales enablement. Special expertise in using marketing technologies - predictive marketing, buy cycle marketing, targeting/retargeting, marketing automation, database marketing, conversion rate optimization, dynamic content marketing to scale sustainable revenue growth.