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Wayne Madden Email Address


Job Title

Happily Retired


Establishments primarily engaged in publishing periodicals, or in publishing and printing periodicals. These establishments carry on the various operations necessary for issuing periodicals, but may or may not perform their own printing.


Thirty years media experience that include carrying a bag and running a territory to a variety of sales management, publisher and group publisher positions. A quick study with a proven track record in achieving savvy market knowledge in a diverse group of competitive media environments – information technology, telecom, natural and organic foods and supplements. Senior-level media executive expertise in managing sales, content management/creation and branding/marketing for print, online and events in challenging business-to-business markets. Excel at building, developing and working in the trenches with strong, motivated teams in key media disciplines - editorial, sales/customer relations, marketing/product development. Possess a demanding, hands-on, but fair management style. Superior client/customer skills for managing and developing new business and markets while maintaining and growing existing core customers. Thrive on being in the market and developing strong customer and industry relationships. Substantial experience in launching new products, repositioning products for changing market dynamics and creating brand extensions for existing products. Specialties: Sales management, P&L management, online revenue generation, new product creation/launch, brand extensions, marketing, audience development

Last University
Attended Loyola University Chicago
Is based in Overland Park.

Other people working at Penton:

Tricia SyedSenior Vice President, Audience Marketing and Insights
Thomas GrantMarketing Manager
Donna LaytonDirector, Human Resources
Cindy SummersDirector of Real Estate
Leandro PenaSenior Manager, Digital Analytics and Insights
Nicola AllaisChief Financial Officer
Don TourteVice President, Market Leader
Shambo PfaffSenior Product Manager
Greg HamiltonExecutive Vice President
Amanda NoyceDirector
Roger MortonRegional Manager
John BabatsikosEmail Producer and Audience Engagement
Sandra BrownDirector MarTech Operations
Marc AcamporaShow Director
Sue Johnsons*****@penton.com
Christy MartinDirector of Data Services, Tech
Christina Cavanoc*****@penton.com
David BonneauDirector of Finance
Aldrin BrownVice President, Partnerships
Russ NewcomerVice President of Information Technology
Carrie VaughanProcurement Manager
Barbara CouchoisVice President, Marketing Services and Monetization

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