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Barbara Couchois Email Address


Job Title

Vice President, Marketing Services and Monetization


Establishments primarily engaged in publishing periodicals, or in publishing and printing periodicals. These establishments carry on the various operations necessary for issuing periodicals, but may or may not perform their own printing.


Dynamic executive with 18 years management experience in B2B strategic sales, integrated content marketing, ad/sales/marketing operations, and professional client services focused on scaling business operations for customer success and profitable revenue growth. Pragmatic visionary, business manager and team leader who uses customer insights, performance data, process and efficiency expertise, product and program management, and common sense to acquire, cross-sell and retain customers. Core Areas of Experience: Customer Experience, Strategic Planning, Cross Functional Leadership, Creative Problem Solving, Operational Efficiency and Standards, Process Improvement, Project Management, Content Marketing, Integrated Program Architecture & Development, Service Standards/Best Practices, Sales Enablement, P&L Management, Talent Development and Coach, Marketing Technology Evangelist, Salesforce.com Leader

Last University
Attended Duke University - Executive Leadership Development Program
Is based in San Francisco, California, United States.

Other people working at Penton:

Tricia SyedSenior Vice President, Audience Marketing and Insights
Thomas GrantMarketing Manager
Donna LaytonDirector, Human Resources
Cindy DippelDirector of Real Estate
Leandro PenaSenior Manager, Digital Analytics and Insights
Nicola AllaisChief Financial Officer
Don TourteVice President, Market Leader
Shambo PfaffSenior Product Manager
Greg HamiltonPresident
Amanda NoyceAdvertising Sales Representative
Roger MortonRegional Manager
John BabatsikosEmail Producer and Audience Engagement
Sandi BrownDirector MarTech Operations
Marc AcamporaShow Director
Sue Johnsons*****@penton.com
Mark HickeyMarket Leader Penton Waste and Sustainability Group
Christy MartinSenior Director Marketing Operations and Technology
Christina Cavanoc*****@penton.com
David BonneauSenior Business Manager
Aldrin BrownVice President, Partnerships
Russ NewcomerVice President of Information Technology
Carrie VaughanProcurement Manager

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