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Leandro Pena Email Address


Job Title

Senior Manager, Digital Analytics and Insights


Establishments primarily engaged in publishing periodicals, or in publishing and printing periodicals. These establishments carry on the various operations necessary for issuing periodicals, but may or may not perform their own printing.


Business Analytics leader helping organizations achieve real business impact from analytics initiatives. Past projects include deployment of data solutions at Fortune 500 companies with multi-million dollar revenue impact. Domain knowledge of digital media in B2B and B2C, premium data products, directory products, financial services analytics (consumer and B2B), aviation markets, digital marketing, and digital advertising. Experienced at using data as a strategic asset, building consensus, and applying a user-centered approach to deliver high-value data products and enhancing data and analytics capabilities to prescribe the best course of action. Process development and optimization advocate and a firm believer that advanced analytics is the perfect vehicle for maximized returns. Focus Areas and Expertise: * Data & Analytics * Business Analytics * Process Design & Improvement * Operational Enhancements & Efficiency * Technology & Business Alignment * Strategy & Process Optimization * Data Science Applications * Product Management * Agile Methodologies * Media, Marketing & Advertising * Financial Services Analytics * SQL, R, Python

Last University
Attended City University of New York-Herbert H. Lehman College
Is based in New York.

Other people working at Penton:

Tricia SyedSenior Vice President, Audience Marketing and Insights
Thomas GrantMarketing Manager
Donna LaytonDirector, Human Resources
Cindy SummersDirector of Real Estate
Nicola AllaisChief Financial Officer
Don TourteVice President, Market Leader : Farm Progress
Shambo PfaffSenior Product Manager
Greg HamiltonExecutive Vice President
Amanda NoyceDirector
Roger MortonRegional Manager
John BabatsikosEmail Producer and Audience Engagement
Sandra BrownDirector MarTech Operations
Marc AcamporaShow Director
Sue Johnson**********@penton.com
Wayne MaddenHappily Retired
Christy MartinDirector of Data Services, Tech
Christina Cavano**********@penton.com
David BonneauDirector of Finance
Aldrin BrownVice President, Partnerships
Russ NewcomerVice President of Information Technology
Carrie VaughanProcurement Manager
Barbara CouchoisVice President, Marketing Services and Monetization

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