Leandro Pena Email Address
@penton.com
Senior Manager, Digital Analytics and Insights
Establishments primarily engaged in publishing periodicals, or in publishing and printing periodicals. These establishments carry on the various operations necessary for issuing periodicals, but may or may not perform their own printing.
Business Analytics leader helping organizations achieve real business impact from analytics initiatives. Past projects include deployment of data solutions at Fortune 500 companies with multi-million dollar revenue impact. Domain knowledge of digital media in B2B and B2C, premium data products, directory products, financial services analytics (consumer and B2B), aviation markets, digital marketing, and digital advertising. Experienced at using data as a strategic asset, building consensus, and applying a user-centered approach to deliver high-value data products and enhancing data and analytics capabilities to prescribe the best course of action. Process development and optimization advocate and a firm believer that advanced analytics is the perfect vehicle for maximized returns. Focus Areas and Expertise: * Data & Analytics * Business Analytics * Process Design & Improvement * Operational Enhancements & Efficiency * Technology & Business Alignment * Strategy & Process Optimization * Data Science Applications * Product Management * Agile Methodologies * Media, Marketing & Advertising * Financial Services Analytics * SQL, R, Python
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