CMO Brand Builder Believer in the Power of Progress
A franchised interval fitness training program using treadmills, rowing machines, suspension, and free weights to improve cardiovascular health and strength.
•Senior marketing executive with a solid track record of brand-building, sales driving, B2C and B2B marketing, social media marketing, and public relations experience within highly competitive markets. •Accomplished strategic brand builder, marketer, and team leader. •Expertise in local, regional and national marketing planning, media planning-buying and collaborating with other key executives on strategy development and leading cross functional teams. •Strong analytical skills and forward-thinking leadership in a team environment focused on continuous improved business performance. •Additional specialties include corporate communications, franchise marketing, new product development, new store opening planning, SEO, art direction, special events, crisis communications, social media creation, P&L analysis and budget development. •My philosophy on marketing can be found in a guest blog that I wrote http://stir-communications.com/music01/
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