Tod Johnson Email Address

Chief Executive Officer

NPD's expert industry analysis and advisory services help retailers and manufacturers identify market trends to make smarter business decisions.

Since 1971, I have been Chairman and Chief Executive Officer of The NPD Group and its predecessors. The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help clients track their markets, understand consumers, and drive profitable growth. Our practice areas include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games.With many industries in a state of transition, The NPD Group is well poised to offer new business solutions including category management, forecasting, and price and market evaluation. Our information is used to improve decisions throughout the business process: strategic planning, product development, marketing, sales, and measuring results.Organizations- Director of Catalina Marketing, a Berkshire Partners-led LBO - Director of CivicScience, an NPD-backed new survey technology startup- Vice-Chairman of the Carnegie Mellon University Board of Trustees - Associate Director of the Metropolitan Opera - Former member of the JPMorgan Chase Regional Advisory Board- Former Founding Chairman and Director of the Council for Marketing and Opinion Research- Former Chairman, Vice-Chairman, Secretary, and Director of the Advertising Research FoundationHonors & Awards- Market Research Council Hall of Fame