Susan Pechman Email Address

Chief Marketing Officer

NPD's expert industry analysis and advisory services help retailers and manufacturers identify market trends to make smarter business decisions.

I am a seasoned and visionary marketing executive with more than twenty-five years of strategic and management experience. My expertise covers all facets of marketing, including branding, market research, advertising, direct response, online marketing, social networking, lead generation and sales support, public relations and corporate communications. At The NPD Group, marketing supports a diverse global product portfolio targeting manufacturers and retailers across a range of practice areas including consumer electronics, technology, apparel, food and mobile. The NPD Group's product lines range from syndicated information tracking services to analytic solutions and advisory services. The company is increasing its services in the areas of Category Management, Forecasting, Pricing and Marketing Evaluation and Testing in response to the changes our clients are facing today in their industries and businesses. Specialties: Strategic Marketing, Product Management and Development, Branding, Public Relations, Sales support and Lead generation, Online Marketing and Social Media