Don Unser Email Address

Member of the Board of Directors

NPD's expert industry analysis and advisory services help retailers and manufacturers identify market trends to make smarter business decisions.

Don Unser serves as Chief Retail Strategist at NPD Group where he heads NPD’s Thought Leadership function. His more than 30 years of experience in retail combined with NPD’s unique data assets make him a sought-after partner for identifying, analyzing, and applying market insights to support the retail community. In addition to providing a broad retail perspective, Don leads NPD’s team of Industry Advisors, who offer deep vertical insights across general merchandise and foodservice. Today’s top retailers and brands rely on Don and his team for a fact-based perspective on the current state of retail and shifting consumer tastes and trends. He is a frequent guest in the C-suites of companies such as Target, LG, Adidas, Wolverine, and many others. From preparing for specific events such as earnings calls to participating in long-term strategic planning, Don and his team provide executive guidance in hundreds of meetings each year. Prior to joining NPD, Don was a 20-year veteran at HP where he held a variety of positions, including VP of Sales in the company’s Consumer Division. Don is a frequent speaker at industry conferences, such as the ICR Conference and the Goldman Sachs Global Retailing Conference. Don holds an MBA from the University of Tampa and a Bachelor of Science in Business Administration from the University of Central Florida.