Stephen Mast Email Address

Senior Vice President Global Head of Sports Practice

Nielsen knows what people watch, listen to and buy

Accomplished Sports Media Executive with deep sports league (NBA & NFL) and agency experience who currently heads up the Global Sports Media Practice at the Nielsen Company where he developed 'FANALYTICS', providing major sports properties and brands intelligence into how fans are consuming and engaging with sports content. Focused on enabling sports networks, leagues, advertisers and agencies to measure, understand and act on the interplay between social media activity on a second screen while watching live sports content on television. His insights & analysis from the 'FANANLYTICS' platform are regularly quoted in the NY Times, Wall Street Journal, LA Times, USA Today, Associated Press, Forbes, Business Week, Huffington Post, Ad Age, Bloomberg and the Sports Business Journal. He has been featured as a sports media expert on ESPN, CNN, Reuters, CNBC and Fox News as well as speaking at leading sports marketing conferences and events and was recently recognized as one of 'Top 100 Most-Wanted Speakers At Tech Conferences' (http://blog.bizzabo.com/the-100-most-wanted-speakers-at-tech-conferences) Currently, he is also an adjunct Professor at the NYU Stern Business School teaching a sports media course and has been a guest lecturer on the business of sports at the Wharton School of Business, Northwestern University and the University of Michigan.