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Stephen Potter Email Address


Job Title

Senior Vice President Global Head of Sports Practice


Nielsen knows what people watch, listen to and buy


Accomplished Sports Media Executive with deep sports league (NBA & NFL) and agency experience who currently heads up the Global Sports Media Practice at the Nielsen Company where he developed 'FANALYTICS', providing major sports properties and brands intelligence into how fans are consuming and engaging with sports content. Focused on enabling sports networks, leagues, advertisers and agencies to measure, understand and act on the interplay between social media activity on a second screen while watching live sports content on television. His insights & analysis from the 'FANANLYTICS' platform are regularly quoted in the NY Times, Wall Street Journal, LA Times, USA Today, Associated Press, Forbes, Business Week, Huffington Post, Ad Age, Bloomberg and the Sports Business Journal. He has been featured as a sports media expert on ESPN, CNN, Reuters, CNBC and Fox News as well as speaking at leading sports marketing conferences and events and was recently recognized as one of 'Top 100 Most-Wanted Speakers At Tech Conferences' (http://blog.bizzabo.com/the-100-most-wanted-speakers-at-tech-conferences) Currently, he is also an adjunct Professor at the NYU Stern Business School teaching a sports media course and has been a guest lecturer on the business of sports at the Wharton School of Business, Northwestern University and the University of Michigan.

Last University
Attended University of Connecticut School of Business
Lives in New York, New York, United States.

Other people working at Nielsen:

David KennyChief Executive Officer and Chief Diversity Officer
Adam LevyChief Talent Officer
Michael WolfordInformation Technology Sourcing Manager
Jessica DowSenior Data Scientist
Anton UmnovInstructor ADMS 4265 Advanced Market Research and Analytics
Chris HatterVice President, CISO
Franko WilliamsAssociate Vice-President
Greg DanielChief Digital and Enterprise Marketing Officer
Matthew HanzlikProgram Manager Diverse Leadership Network Diversity and Inclusion
Jacqueline Markunasj*****@nielsen.com
Jennifer Champagne HearnManager: Metadata Production
Gorki de Los SantosSenior Manager, Communications
Patricia Ratulangip*****@nielsen.com
Dan Pumphreyd*****@nielsen.com
Nicole WeedenDirector Portfolio Management
Mike CarlsonVice President, Engineering NielsenIQ Com
Janice LinnaneVice President US Consumer Panel Product Leadership

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