Shelley Gretlein Email Address

Vice President of Portfolio Business Software Strategy

NI equips engineers and scientists with systems that accelerate productivity, innovation, and discovery.

Proven, customer-focused executive and leader of high-performance teams, known for leading with boldness; backed by world-class communication capabilities, strong branding acumen, and deep technical insights. Deep experience in software businesses from legacy transitions, subscription, SaaS, and XaaS modeled. Global leader in all things brand and corporate messaging, internal and external communications, product and market strategy, and holistic business execution to deliver profitable growth. I am passionate about integrating technology with innovation in a way that improves everyday life. I have a unique combination of skills that blends high-tech knowledge, software and SaaS expertise, platform experience, user experience excellence; amplifier by world-class communication strategies. * I have built new and transitioned legacy product lines to SaaS and XaaS recurring revenue streams. * I naturally and quickly create compelling stories, flows, and visuals from a set of seemingly disparate facts. * I love to lead and grow a talented team; guiding professionals to thrive is one of my most rewarding accomplishments. * I'm at ease with big ideas and big change and have led large organizations and customers that aren't through successful transformations. * I'm a unique combination of creative, business acumen, and technical - I get energized when combining these and deliver impressive results when I do.