Director Advertising and Digital Marketing
The world leader in application and network performance management products and solutions.
Experienced marketing leader with expertise delivering measurable results through creative inbound and outbound marketing strategies. Proven ability to build and manage scalable demand generation and lead development solutions with a demonstrated track leveraging processes through automation, data management, and buy cycle mapping of content and programs. Strong track record in creating alignment with Sales including closed-loop reporting. Deep functional knowledge of demand generation with abilities to launch innovative, results-driven, inbound / outbound programs that deliver quantifiably results. Thrives on staying ahead of engagement trend best practices to win over today's tech-savvy, self-enabled, digital executive buyers. Advanced knowledge of Sirius Decision demand funnel. Fluency in marketing automation (SFDC, Marketo, Eloqua, Pardot, Hubspot, CMS, web analytics, etc) and social, peer-to-peer marketing techniques. Excellent written and spoken communication skills. Recognized for creativity applied to innovative problem solving. Excellent collaborative and interpersonal skills.
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