James Whitemore Email Address

Executive Vice President and Chief Marketing Officer

NetApp, Inc. is an American hybrid cloud data services and data management company that provides storage and data management solutions including specialized hardware, software, and services.

As a marketing executive with 30+ years of experience in cloud, networking, and data storage industries, I am known for driving profitable revenue growth and implementing creative brand and marketing strategies that create true market power. With a track record of success in both start-up and big-tech companies, I bring a unique perspective to the collaboration between marketing and sales. My ability to establish category leadership for high-growth, early-stage disruptors and re-position staid enterprise tech giants has resulted in over $1b in exit value created for the start-ups I have been a part of and doubled the market-cap at NetApp. I pride myself on my hands-on leadership style and ability to showcase the power of diversity in the workplace. My achievements include taking startups to their first $100M in revenue, growing ARR from zero to $500M+ in emerging cloud businesses, and driving above-market growth in mature, multi-billion dollar systems, software, and service businesses in big-tech.