Larry Snapp Email Address

Chief Digital Officer and Senior Vice President, Corporate Development

National CineMedia partners with national, regional and local advertisers to deliver integrated brand experiences to over 750,000,000 moviegoers annually.

Business is my sport. I am passionate about leading teams and leveraging technologies to grow and transform companies with a laser-focus on driving enterprise value and cash flow. Repeat business success across many business sizes ($4 B to $10 mm) and growth phases has come by quickly aligning resources to strategies that defend existing businesses and create new cash flows. Global experience includes developing strategy in uncertain times, leading cultural change, creating/launching/scaling new products, acquiring/integrating companies, turnarounds & harmonizing competing channels. Career themes include vertical integrations, scaling multi-sided platforms, creating subscription businesses and working seamlessly across consumer and commercial audiences. Industry experience spans technology, media, gaming, entertainment, commerce, and nonprofits. Leadership style includes a 'get-stuff-done' mindset, simplifying complexity, candid feedback loops, organizational agility, developing untapped talent, building diverse teams who represent those we serve, continuous learning and removing friction with limited risk.