Bennett Fogel Email Address

Chief Revenue Officer

National CineMedia partners with national, regional and local advertisers to deliver integrated brand experiences to over 750,000,000 moviegoers annually.

In his roles as a Media Sales and Marketing Partnerships Executive, Bennett Fogel is known for developing transformational sales strategies and turning them into focused, sellable and actionable solutions. He has a proven track record of repositioning media companies, generating untapped revenue streams, and creating incremental growth, and is a recognized expert in national, regional and digital platforms in the TV, Digital, Out Of Home, Hispanic, Cinema and Sports Sponsorship markets. Bennett is a hands-on, strategic leader of high-performing sales organizations, where his player-coach approach breeds enthusiasm and engagement. A rainmaker, he develops strategy and personally leads the sales effort to success prior to scaling throughout the organization. Selected Recent Accomplishments: • Designed and engineered NCM’s transformative migration from the $4B Out Of Home market into the $80B TV/Video market, highlighted by successfully competing in the Network TV upfront and doubling advanced billings to over $230MM in 2 years (2014 to 2016). • Negotiated deal with STRATA national spot TV buying system and Nielsen to gain inclusion as new affiliate in 95 local markets resulting in significant incremental spot revenue. • Led digital integration with onscreen schedules which dramatically enhanced targeting and helped generate over $100MM of onscreen/online deals. Doubled digital revenue in 2 years (2014 to 2016).