Nima Asrar Haghighi Email Address

Vice President of Marketing

MuleSoft provides the most widely used integration platform (Mule ESB & CloudHub) for connecting SaaS & enterprise applications in the cloud and on-premise.

Seasoned Revenue Marketing professional with P&L responsibilities and hands-on experience in global demand generation, content marketing, multi-channel acquisition strategies, marketing operations, technologies, and analytics. Well-rounded background in B2B and B2C performance marketing for both SMB and Fortune 500 companies in a wide range of industries ranging from e-commerce, IT, financial, education, high tech, publishing, social networking, travel & hospitality, and not-for-profit. 15+ years of experience both on the client and agency side helping over 150 companies such as MuleSoft, eBay, Rogers Communications, Transcontinental, Canwest, CIBC Wood Gundy, American Express, Hyundai, and Wal-Mart market to consumers, LOB, IT and CXOs. Track record of starting and scaling 3 companies/divisions from scratch while building high-performance data-driven teams that drive results. Specialties: •Marketing strategy and planning •Marketing budgeting and forecasting •Messaging and content marketing •Building marketing technology stack •GTM strategy and product launches •Account-based marketing (ABM) •Product marketing management •Inbound and outbound marketing •Digital and social media marketing •Increasing brand awareness •Demand generation & business development •Land and expand strategies (customer expansion) •Growth hacking •Web and marketing analytics •e-Commerce •Conversion optimization •Event & field marketing