Peter Campbell Email Address

Founder and Chief Executive Officer, Part 2

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SaaS Enterprise Software Sales - Regional Director for enterprise accounts for North American Higher Education; employ solution-selling and Challenger strategies to identify and develop new sales opportunities within assigned territory; fluent in Salesforce and large account management practices. Immersive Learning - thought leader and innovator in immersive learning technologies (VR, AR, XR); drove strategy for Pearson, the world's largest educational content provider, in partnership with Microsoft; led pilot projects around HoloLens. Business Development – extensive experience identifying new strategic opportunities for growth, initiating contact with potential partners, bringing them to the table, and then managing and expanding these relationships. Strategic Marketing – Pragmatic Marketing certified, Level 3 (PMC-3). Collaborated with GTM sales and marketing teams to gain and quantify market insight, define major market success themes, and drive specific product actions and innovation in support of overall strategy and revenue targets; expertise in positioning and messaging. Product Management - successfully planned, created, and implemented a large-scale, web-based suite of teacher productivity tools for the K-12 market. Significant experience in market requirements, product design, market research, and competitive analysis. Fluent in design thinking, agile product development, and lean start-up principles. Instructional Design – 10 years’ experience working with faculty, students, and staff at Montclair State University to improve teaching and learning; collaborated with faculty in creating digitally-enhanced courseware offerings and online courses. Led training and implementation of synchronous online courses. Expertise in web conferencing and virtual classroom pedagogy and design. Artist, Innovator, Maker - graduate degree in performance art; wrote and directed original performance pieces in New York City; professional acting credits include Imago Theatre (Portland, OR) and Busch Gardens (Williamsburg, VA)