Michelle Malgesini Email Address

Director, Demand Generation Marketing

A deep dive the features healthcare organizations need, obstacles to avoid, and insights from executives who have already made the move to population health management.

Dynamic marketing leader with Fortune 500, growth company, and advertising agency experience developing and executing B2B and B2C marketing and communications strategies, campaigns, and solutions that exceed objectives. Skilled in strategic planning, brand management, corporate communications, content marketing, project and campaign ideation and execution, and measurement and analysis of results. Excellent communication skills and ability to translate complex concepts across all organizational levels. Thrives in a deadline-driven environment where creative problem solving and an eye on the bottom line are valued. Specialties: Marketing Strategy and Planning, Content Marketing, Internal and External Communications, Brand Creation and Implementation, Demand Generation Program Development and Execution, Marketing Project Management, Analytics and Reporting, Team and Budget Management