Gretchen Griswold Email Address

Dynamic Brand Storyteller and Accomplished Marketing and Communications Executive and Mission-Focused Leader

At Lytx(r) we harness the power of data to change human behavior and help good companies become even better. Our flagship product, Lytx DriveCam(tm) sets the standard for driver safety in the industries we serve, and our RAIR(r) Compliance Services helps DOT-regulated fleets comply with safety regulations, complementing the DriveCam(r) Program. Lytx ActiveVisionSM service helps detect and address distracted and drowsy driving, both in real time and over time. We protect more than 1,400 clients worldwide who drive billions of miles. We enable our clients to realize significant ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance. Most of all, we strive to help save lives - on our roads and in our communities, every day. Lytx is privately held and headquartered in San Diego.

In my spare time, I perform stand-up comedy, and that pursuit sums up perfectly what I bring to the table as a corporate communications executive. I am, at heart, a smart and creative storyteller, and each story I tell has an objective -- to break through the clutter and elicit a desired action or attitude from the audience. In corporate communications, like in stand-up, extensive preparation is key, and anticipating audience reaction is critical to a successful effort. Experience delivers the intuition to know how to effectively manage difficult situations and keep a cool head in the face of adversity. Generosity in support of others with whom you share the stage makes for a much better experience for everyone involved. I am an award-winning marketing and communications executive and brand storyteller who drives revenue growth and brand equity with insightful branding, content marketing, and corporate communications strategies. I generate creative programs and campaigns that enhance corporate reputation and market share while minimizing competitive threats. I have deep expertise in leading teams in B2B as well as B2C communications, with experience in consumer electronics, software/SaaS, wireless, and healthcare/biotech. I'm equally adept in domestic and global markets, and in early-stage and public companies. Specialties: Brand Development and Management • Content Marketing • Market Segmentation • Product Marketing • Effie-Award Winning Advertising and Promotion Strategy • Product Strategy and Positioning • Industry Analyst and Media Relations • Issues Management • Managing for Performance