Scott Harding Email Address

Vice President, Integrated Marketing

Learfield Sports manages the multimedia rights for more than 100 collegiate institutions. Its rich history includes four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. The company has prominence in all of the major conferences and titles the prestigious Learfield Sports Directors' Cup with award co-founders NACDA and USA Today. Learfield represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives, and offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue signage and technology systems through its owned companies.

Marketing professional with 18 years of experience creating, planning, and delivering highly successful large scale activation programs for Fortune 50 profile corporate clients Motorola, MasterCard, and Verizon. Possesses extensive marketing experience, including strategic management and coordination of sports sponsorship and program launches, corporate and brand mobile marketing events, sponsorship integrations and content development. Successful at maximizing the value derived through sponsorships by identifying strategic properties, creating and executing insight-driven activation plans that deliver business results and strengthen brand equity, determining and valuing the appropriate rights to define the suitable investment and negotiating mutually beneficial partnerships. Designed brand-building marketing and experiential campaigns for Fortune 500 companies - Verizon, Miller-Coors, MasterCard, LG, Kimberly-Clark, Pepsi, Pfizer, Gatorade, Kraft, Walmart, and Motorola. Skills Experiential Marketing Integrated Marketing Event Planning & Marketing Consumer Marketing Client Service Measurement & Analysis Brand Strategy Negotiating Scope of Work Consumer Promotions Social Media Sports Marketing Sponsorship Strategy Project Management Event Sponsorship Sponsorship Acquisition & Activation Brand Management