Jack Patterson Email Address

Vice President Digital and Social Media

Learfield Sports manages the multimedia rights for more than 100 collegiate institutions. Its rich history includes four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. The company has prominence in all of the major conferences and titles the prestigious Learfield Sports Directors' Cup with award co-founders NACDA and USA Today. Learfield represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives, and offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue signage and technology systems through its owned companies.

Senior leader with experience leading teams and digital & social revenue. Most recently leading social and digital for Learfield, with an emphasis on driving revenue via social content for leading college teams including Oklahoma, Ohio State, Alabama, Michigan, Texas A&M, Texas, Wisconsin, Penn State and North Carolina. Proven revenue driver with an emphasis in social content, social strategy and driving revenue.