Monica Sanchez Email Address

Group Director, Strategy and Analytics

Founded in 1998, LatinWorks is a cultural branding agency at the forefront of AmericaAAAas cultural transformation. A three-time Ad Age AAAMulticultural Agency of the YearAAA and two-time recipient of Ad AgeAAAas AAAAgency A-ListAAA award, LatinWorks has a legacy of multicultural excellence and world-class creativity. Comprised of 150 diverse and forward-thinking people from all over the world, LatinWorks is based in Austin, TX and is minority-certified and affiliated with the Omnicom Group.

Proven revenue driver with 20 years’ experience in both the B-C and B-B arenas. Combine mass and direct marketing expertise with experience in public relations and internet acquisition/retention programs. Self-starting organizational leader, strategist and project planner/manager with effective problem-solving, negotiation, communication and cross-cultural skills. Hispanic market experience; Fluent Spanish. “I find the brand stories the data are trying to tell, and the ways to make them irresistible to consumers wherever they are open to influence.” Specialties: • Strategic Planning, In-market Planning, Execution & Results Evaluation • Competitive Analysis & Brand/Product Positioning • Multimedia Advertising & Promotions • New Market Penetration & Channel Development • Product Introductions & Line Extensions • Strategic Alliances & Vendor Partnerships • Multicultural Perspective & Team Leadership