Integral Coach and Change Catalyst
Founded in 1998, LatinWorks is a cultural branding agency at the forefront of AmericaAAAas cultural transformation. A three-time Ad Age AAAMulticultural Agency of the YearAAA and two-time recipient of Ad AgeAAAas AAAAgency A-ListAAA award, LatinWorks has a legacy of multicultural excellence and world-class creativity. Comprised of 150 diverse and forward-thinking people from all over the world, LatinWorks is based in Austin, TX and is minority-certified and affiliated with the Omnicom Group.
“It is not enough to be busy. So are the ants. The question is: What are we busy about?” - Henry David Thoreau In a world that is ever more rewarding of short-term results and consumed by instant gratification, I help leaders and organizations expand their capacity for seeing beyond the immediate horizon, and take conscious action. As an ICF certified Integral Coach, Strategist and Author, my overall aim is to support you in creating new possibilities for yourself and those you seek to influence. I specialize in understanding patterns of human motivation, decoding cultural narratives, and examining how these might affect individuals, organizations, brands, and society at large. I draw upon more than 25 years of experience in corporate leadership, talent development, organizational learning, strategic analysis, marketing communications and brand consulting, as well as a vast array of resources to offer programs that help people develop new competencies and new ways of thinking. Throughout my professional journey I oversaw commercial operations at Reebok and played a variety of roles within the most prominent multinationals in the field of creative services - Publicis, WPP and Omnicom. Having lived in four countries and traveled extensively across four continents, I apply my diverse background, cultural acumen and endless curiosity to broadening my own perspective and guiding others, as we all navigate an increasingly complex global landscape. Learn more at SCYROCCO.com
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