Alejandro Ruelas Email Address

Co-Founder, Managing Partner

Founded in 1998, LatinWorks is a cultural branding agency at the forefront of AmericaAAAas cultural transformation. A three-time Ad Age AAAMulticultural Agency of the YearAAA and two-time recipient of Ad AgeAAAas AAAAgency A-ListAAA award, LatinWorks has a legacy of multicultural excellence and world-class creativity. Comprised of 150 diverse and forward-thinking people from all over the world, LatinWorks is based in Austin, TX and is minority-certified and affiliated with the Omnicom Group.

Alejandro Ruelas has been a respected figure in the marketing and advertising industry for over three decades. His career included more than 13 years as a marketing executive at the world's largest brewer, Anheuser-Busch. In 1998, he left Anheuser-Busch to create the multicultural ad agency, LatinWorks — which became widely considered among the top creative agencies in the advertising industry, and recognized globally with every major award in its category. After a successful 20-year run, the agency evolved to become THIRD EAR – A Listen First Agency. Responding to significant cultural changes occurring in the U.S. consumer landscape, the agency revamped its operating mantra to Listen First, Listen Beyond, and Speak Human, and aligned its point of view with the realities of the new consumer mainstream. The agency currently serves clients such as MARS-Wrigley, Humana, Frito-Lay, Amgen, and Google among others. For more on THIRD EAR please visit www.wearethirdear.com In June of 2019, Alejandro also partnered with a team of seasoned entrepreneurs to create CapStream Group, a middle market investment advisory built by business owners for business owners. For more on CapStream Group please visit www.capstreamgroup.com Throughout his career, Alejandro has been active in business and educational endeavors. Most recently he served on the Board of The Texas Tribune, the nation's first non-profit and nonpartisan online news organization. He also served on the Board of Directors at the Economic Policy Institute in Washington, DC; as an alternate on the Board of Directors of Grupo Modelo, Mexico’s beer industry leader; and as Trustee and Board member for several other non-profit organizations. A graduate of California State University, Los Angeles, Alejandro also holds an MBA from the John M. Olin School of Business at Washington University in St. Louis, where in 2010 he was honored with the Olin Distinguished Alumni Award.