Gary Email Address

Chief Marketing Officer

Kount's all-in-one fraud and risk management solution detects and prevents ecommerce and credit card fraud for online and card-not-present merchants.

I am a growth marketing executive specializing in demand generation, product marketing and branding. My primary focus areas are IT technology (security, risk/vulnerability assessment, compliance, networking, AI) and marketing/sales technology (automation, predictive analytics / AI, content marketing, account-based marketing). My core expertise is in marketing SaaS and software in B2B and B2B2C models -- both for enterprise and SMB segments. Everything in marketing starts with the ability to build and tell a story that is compelling and differentiated, so it captures the attention of potential customers and partners. Without this component, all other efforts end up in wasting money, time, and opportunity.Storytelling, metrics, and execution and are three main pillars of my approach to marketing. In my previous companies, I have built inbound, account-based, and partner marketing models, multiplying sales pipelines and dramatically reducing the CAC (customer acquisition costs) within 2-3 quarters. Recent success highlights:- 7x pipeline growth in 6 quarters- 13x revenue growth in 3 years- 11x customer acquisition cost reduction in 2 years- Achieving 'market disruptor' status from Gartner