Mark Eldridge Email Address

Regional Sales Manager East US, Canada, International

For Kichler Lighting, managing graphics has represented a significant undertaking - and one that is very important to the company's customers and partners. Kichler produces a new catalog every six months featuring thousands of images of the company's high-end decorative light fixtures, many taken from different angles or in different settings. In the past, the images were stored on various personal and shared hard drives and folders. Finding the right image to meet a dealer request was time-consuming and error prone. Now, bringing the full power of Artesia DAM to bear, images can be quickly located by product ID, product family or catalog version - all without involvement from the graphics team.

I use my 20+ years of sales and design experience to help bring new ideas to the Kichler Landscape Lighting Sales team using a collaborative Management style.