Marketing Manager Builder and Electrical Distributor
For Kichler Lighting, managing graphics has represented a significant undertaking - and one that is very important to the company's customers and partners. Kichler produces a new catalog every six months featuring thousands of images of the company's high-end decorative light fixtures, many taken from different angles or in different settings. In the past, the images were stored on various personal and shared hard drives and folders. Finding the right image to meet a dealer request was time-consuming and error prone. Now, bringing the full power of Artesia DAM to bear, images can be quickly located by product ID, product family or catalog version - all without involvement from the graphics team.
Gina is an ambitious, results-focused marketing professional with more than 15 years of progressively responsible experience. Her project management expertise spans local, regional and national accounts, with varying levels of development and execution, all leading to proven results. Gina's strengths include creative, conceptual thinking and detailed execution – consistently exceeding client and team expectations while adhering to defined timelines and budgets. Industry Experience: - Financial Services - Consumer Products (Big Box Channels as well as Wholesale/B2B) - Manufacturing - Retail Relevant Project Management: - Event planning and execution - Literature development, execution and distribution - Sales kit development and execution - Internal and external communications - Television, radio and print advertising development and execution - Budget development and tracking
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