Portfolio Marketing Advisor
Katerra is a Silicon Valley startup that is redefining the multi-trillion dollar construction industry. We apply tech-centric innovation to product design and sourcing, procurement and supply-chain, logistics, and customer service. Katerra's vision is to make leading-edge buildings and building features affordable and accessible to everyone in the world. The team hails from the most innovative technology companies. We are funded by influential investors from both technology and real estate. The Company has offices in Menlo Park, California| Scottsdale, Arizona| and Shenzhen, China.
I am a driven marketing leader with 15+ years’ experience building and scaling marketing programs that drive brand and revenue growth. My background includes startups and established global enterprises spanning DTC, B2B, and the early-stage investment world, with the common thread of launching bold new technologies to market. I am a 360-degree marketer by design. Having skills and experience across the full marketing continuum makes it easy for me to jump in and take action across a wide set of areas, while also helping me as a leader to quickly spot gaps and opportunities within my teams. My core strengths lie in understanding market and customer, crafting go-to-market strategies, launching brands and products, and scaling marketing initiatives through data-driven insights. - Audience & Market Research - Product-Market Fit - Product Go-to-Market - External & Internal Comms - Growth Marketing Strategy - Lifecycle Marketing Strategy - Brand & Positioning Strategy - Omni-Channel Campaign Design & Execution - Content Strategy - Creative Direction - Narrative & Messaging - Affiliate & Partner Strategy - Budget & Org Planning - Team Leadership - Talent Development
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