Paul Deacon Email Address

Vice President, Head of Marketing

After becoming pregnant with her first child, Karen Behnke, wellness entrepreneur, was astounded to learn that up to 60% of what is topically applied on the skin is absorbed by it. Unable to find healthy personal care products that worked well, Karen set out to do better. \r\n\r\nMasterminded by a California team passionate about healthy lifestyles, Juice Beauty's organic products are backed by powerful science. At Juice Beauty, we believe in advanced skincare solutions that harness the best of certified organic and natural ingredients that can deliver clinically validated results that do not compromise your well-being nor the Earth. \r\n\r\nKaren has also assembled a team of experienced professionals and scientists who are pioneering organic ingredient efficacy within the beauty products industry. Juice Beauty, with its unique antioxidant packed organic botanical juice base, is featured in retailers throughout North America and Asia and was awarded its first patent for the unique Green Apple Peel formulation.

A nimble and creative marketer who has worked across a broad spectrum of high-profile, established brands at the Estee Lauder Companies and within the L’Oréal group in London and Paris, as well as smaller, entrepreneurial brands in the San Francisco Bay Area. Currently leading marketing, product development and operations for Volition Beauty, the pioneer clean beauty that monetizes the nascent creator economy - also sold at Sephora, Ulta, Amazon, Dermstore, Mecca, goop & Feelunique. Previously responsible for product development and brand marketing for the organic skincare/makeup brand Juice Beauty, and appointed as the most senior marketing executive after the brand received PE funding in 2014. Grew Juice Beauty to be a major player in the US, Canadian and Australian clean beauty market.