Marketing Copywriter
After becoming pregnant with her first child, Karen Behnke, wellness entrepreneur, was astounded to learn that up to 60% of what is topically applied on the skin is absorbed by it. Unable to find healthy personal care products that worked well, Karen set out to do better. \r\n\r\nMasterminded by a California team passionate about healthy lifestyles, Juice Beauty's organic products are backed by powerful science. At Juice Beauty, we believe in advanced skincare solutions that harness the best of certified organic and natural ingredients that can deliver clinically validated results that do not compromise your well-being nor the Earth. \r\n\r\nKaren has also assembled a team of experienced professionals and scientists who are pioneering organic ingredient efficacy within the beauty products industry. Juice Beauty, with its unique antioxidant packed organic botanical juice base, is featured in retailers throughout North America and Asia and was awarded its first patent for the unique Green Apple Peel formulation.
An innovative marketing writer and editor with journalism experience, specializing in optimizing a brand's online presence and customer base through email marketing and SMS. Experience conceptualizing, managing and executing campaigns across platforms. Manages A/B testing, automations, email calendar and overall cadence. Launched a loyalty program and oversees partnerships with like brands. Works well independently or remote and also in start-up environments.
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