Tricia Manning Email Address

Director, Go-to-Market Strategy

Established in 1989, IQMS is one of the leading producers of software systems and Manufacturing Enterprise Resource Planning ERP software in the United States. Based in Paso Robles, Calif., the firm provides a wide range of software systems for the repetitive, process and discrete manufacturing industries. Some of its services include professional services, technical support, training programs, selfserve web support, user group meetings and maintenance programs. IQMS s industryspecific modules adhere to the ISO standards, TS standards and Food and Drug Administration FDA requirements. It has partnerships with Actify Inc., BIOkey International, BrainSurf and Cleo Communications, among others.

Senior Marketing professional with 15+ years of experience directing both internal and external communication programs that increase brand value across diverse industries. Pioneer of transformational initiatives that garner instant results—dramatically modernized and revitalized 30 year-old company, seamlessly integrated brands for seven acquisitions, and built new marketing communications function from the ground up. Decisive and hands-on leader who directs high-performing teams to build cost-effective communications, marketing collateral, and large-scale events in tune with market trends and business needs. Specialties: Product Marketing, Competitive Analysis, Product Release Management, Digital Marketing & Advertising, Branding & Brand Positioning, Merger & Acquisition Communications and Integration, Events & Tradeshows, Internal Communications, Testimonial Programs, Public Relations, SEO, Web Design, Competitive Analysis, Negotiations, Project Management, Restructuring, Strategic Planning, Vendor Relations, Cost Reduction & Elimination, Budgeting, Process Improvement, Expense Control, Client Relations, Presentations