Ari Echt Email Address

Freelance Copywriter

Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca s Voice Marketing Cloud, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who s calling and analyze what s being said in conversations. Marketers can put this data to work directly in the Voice Marketing Cloud by automating the ideal customer experience before, during and after each call. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer journey.

I am a 20+ year marketing veteran who is still as curious and passionate as ever about people and marketing. I’ve used my combination of expertise in data, martech, strategy and creative campaign development to build brands, and help B2B SaaS companies successfully navigate through bootstrap to $10M, and $10M to $50M growth stages. Marketing tech stack experience: Marketo (Certified Expert), Salesforce, Engagio (ABM Platform), Pathfactory (Content Platform), BrightFunnel (Multi-touch Attribution), Terminus (Account-based Display Ad Platform), LeanData (Account-based Lead Routing), Zoominfo/InsideView (Lead Enrichment), Sendoso/PFL (Personalized Direct Mail), Google Analytics, Adwords Certified Adwords Professional (long ago), Invoca Call Intelligence...all to deliver an increasingly positive customer experience, and be able to measure the success, or failure. Highlights: 2021 GEM Award at HG Insights 2018 Marketo Summit Speaker 2018 Demand Gen Report B2B Innovator Award 2018 Invoca President's Club Award for Marketing 2017 Invoca MVP Award 2016 Marketo Revvie Award Finalist Copywriting Honors: One Show Finalist Silver Telly Award - for best TV commercials US Ad Review - featured in the best American print advertising American Advertising Awards - Gold, Silver awards for best print advertising Featured in Communication Arts Exhibit Named Copywriter of the Year at VCU Brandcenter