Senior Vice President Marketing
Staffed with highly experienced banking professionals, ICB offers financial solutions to meet all of your financing and cash management needs. From portfolio lending to long-term fixed rate loans, we pride ourselves on our ability to match your goals with the appropriate financing structure. Our flexible loan terms and lines of credit are designed for your business capital and cash flow requirements. In addition to offering a full range of financing options, ICB offers cash management solutions to compliment our lending services. Whether you or your business have cash flow fluctuations or investment needs, ICB consistently offers market leading deposit rates and affordable cash management services. Established with our business customers in mind, ICB focuses its efforts on meeting the needs of the Wisconsin entrepreneur and the real estate developer/investor. We feel we can offer maximum flexibility and premium service for you and your business with our independent, locally owned and operated bank.
As a seasoned marketing/communications professional, I have a passion for creating focused, compelling marketing programs that incorporate data-driven decisions to ensure success. My diverse experience includes public relations, branding, market planning, social media, research, advertising, and creative services on a B2B and B2C platform, for both large and small companies. In my role at Investors Community Bank, I am able to tell a great brand story that started in 1997, when the bank was founded by entrepreneurs who understand the dynamic business environment as well as the entrepreneurial spirit of our customers. This story guides our marketing and business decisions as we continue to focus on providing financial solutions for our customers. Overall I value the power of working as team to make great things happen; of identifying and embracing a brand internally and externally, then making sure that story is told in a way that compels people to action. I also understand the importance of targeting an audience and personalizing marketing as much as possible, to create positive conversations and ensure an exceptional customer experience. My diverse experiences and specialties include:BrandingMarket planningCopy writingPublic relationsLeadershipFacilitationProject managementMarket researchCustomer experienceDesign / Adobe Creative SuiteProject managementCreative servicesSocial mediaOnline marketingCRM