Joann Parker Email Address
@hotus.com
Vice President of New Product Development, Beauty
Helen of Troy, designs, develops, imports, markets, and distributes a portfolio of consumer products in the United States, Canada, Europe, Latin America, and internationally.
Proven record over 20 years developing new products, marketing programs, brand strategy and managing multiple product lines, including salon, specialty beauty and direct-to-consumer. 18+ years developing and cultivating key accounts. Exemplary history of sales growth, tailored product assortments, managed expectations and development of private label programs. Specialties: Global Marketing • Branding • Market Analytics • New Product Development • Project Management • Creative Execution • Licensed Brands • Advertising and PR Management • Overseas Sourcing • Vendor Relations Management • Private Label Management • Consumer Research • P&L Ownership
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