Grace Hina Lee Email Address

Director Head of Design for Mobility and Education

HATCHBEAUTY is the leading Strategy + Branding Agency in the beauty space. We provide insight on trend intelligence, business strategy, brand incubation and the creation of innovative retail programs across all channels of distribution. We are the only vertically-integrated beauty company offering turnkey branding, product development and manufacturing in the United States.

People. Products. Stories.I am passionate about building products that delight people and working with brands that speak to real users. In addition to providing a careful design sensibility and technical craft, I find great pleasure in the challenge of telling relatable, emotive stories that bridge the gap between a brand's voice and tactical product benefits. I approach my work with the same attitude with which I approach my life: my purpose is to challenge myself with complex yet meaningful problems, empower those around me, and most of all, to have fun along the way.