Diana Madrid Email Address

Chief Executive Officer

HATCHBEAUTY is the leading Strategy + Branding Agency in the beauty space. We provide insight on trend intelligence, business strategy, brand incubation and the creation of innovative retail programs across all channels of distribution. We are the only vertically-integrated beauty company offering turnkey branding, product development and manufacturing in the United States.

I have over 20 years of experience leading global operations in the consumer health products and cosmetics industries including supply chain management, contract manufacturing, 3PL vendor management, product development, research & development, and quality assurance. I was COO at Hatch Beauty Products where I directed business operations strategy as well as leading global teams to improve efficiencies and customer experiences. Before that I served as CEO of the Hatchbeauty Laboratories division after I led its inception. As Vice President of Operations and Quality at Thibiant International, sales doubled, subsequently attracting many blue-chip clients. During my tenure at Neutrogena (Johnson & Johnson), I held roles as plant manager, quality assurance director, and materials manager. I was accountable for budgets of $30M, production volumes of 160M, and workforces of 400. The key to my success is an engaging approach, a solid understanding of what drives the business and the ability to mobilize the necessary teams and resources. Building long-term partnerships with senior executives, partners, and key stakeholders has proved crucial in obtaining “buy-in” and adoption of change, as well as mitigating issues. I can bring this approach to your team. My specialties include: Team Building, Team Leadership, Staff Training, Strategic Planning, KPI’s, Demand Planning, R&D, New Product Development, Product Launches, Client & Partner Relationships, Budgeting, Forecasting, Full P&L Management, Process Improvement, Change Management, Supply Chain, Warehouse Logistics, Procurement, Fluent in English and Spanish and APICS Certified.