Jay lives in San Francisco, California, United States.
Jay attended Duke University - The Fuqua School of Business
Marketing strategist, innovator, and leader of revenue-generating initiatives that build brand value and result in sustainable, profitable growth. Passionate about building, managing and being part of amazing marketing teams. Relentless about improving the customer experience through better product design and relevant marketing messages. Metrics-driven but adamantly believe in both the art and science of great marketing. Proven success in global customer acquisition and retention in B2B and B2C technology and consumer entertainment categories.Proven success in:- Building and Leading Global Marketing Teams- Customer Insight on Consumer, Enterprise, SMB, Education and Government markets- Strategic Planning, Value Proposition Development and Brand Positioning- Product Marketing and Product Development- Data-driven Projections Modeling and Performance Analytics- Integrated Marketing Planning, Execution and Measurement- SaaS Subscription Marketing- Digital Marketing (Traffic Generation, Customer Acquisition, Subscriptions, E-commerce)- Mobile Marketing (App Downloads, App Store Merchandising, Display, Social, and PR)- Creative Development & Execution- Digital and Offline Media Planning & Buying- SEO, SEM and PPC Planning, Buying and Optimization- DRTV, Radio, Print, Direct Mail Planning, Production and Optimization- Marketing Automation and Customer Relationship Management (CRM)- Database Marketing- Business-to-Business Marketing (B2B)- Consumer Marketing (B2C)- Lead Generation and Nurturing- Partner Marketing- Channel Marketing- Business Development- Sales Negotiation & Closing Activities- P&L Responsibility