Bill Yates Email Address

Superintendent

GreatCall Inc is a telecommunication company that specializes in active aging.

Chief Marketing Officer of GreatCall, Inc, the leader in creating usable technology to empower consumers to live within their own communities safely, comfortably, and independently, regardless of age. Bill joined GreatCall in 2007, and has been a driving force behind the company’s brand and leading market position. A key member of the senior leadership team that has successfully transitioned a venture capital-funded vision into a national leader in redefining the role of technology for active aging. A thought leader in brand development, strategy and market evaluation, online and offline media and advertising, channel marketing, and operational market planning, that consistently delivers balanced revenue, profit and market-share growth.Known for leading the development of highly competitive and sustainable businesses by creating cultures of excellence and developing deep consumer insights to guide marketing programs and strategic brand direction. Prior to GreatCall, served as Director of marketing for Bell Canada, one of Canada’s leading national brands and most competitive wireless carriers. Bill holds an MBA from Wilfrid Laurier University and was recently awarded San Diego’s Top 40 under 40 based on outstanding leadership and business results.