Nicole ('Keith') Fox Email Address

Director Customer Marketing

G&K Services Inc is a retail store that offers branded uniform and facility services programs in the United States and Canada.

Highly motivated customer first senior marketing leader with a proven track record of successfully aligning marketing and sales strategies to the evolving buyers journey driving awareness, leads and conversions by leveraging integrated marketing tactics and digital platforms to engage the buyer during their journey while enabling front-line employees to deliver high impact sales conversations and solutions that create value for the customer, close deals and deliver record sales and profit gains. A strong record of developing and executing strategic marketing (where to play and how to compete) and product management plans that leverage voice-of-customer insights, predictive analytics and innovation resulting in increased customer retention, profitable growth and new account acquisition in a highly competitive environment while delivering improved customer experiences and ultimately brand preference and loyalty. Experience in employee development, mentoring and leadership with a passion for coaching a team to grow, thrive and succeed. Experience realigning organizational structure to support evolving business needs and supporting and successfully leading a team through times of change. Excellent communication, negotiation, analytical, planning, and organizational skills. Areas of Expertise: • Marketing Strategy • Segmentation Strategy / Segmentation Development • Marketing and Sales Collaboration • Competitive Strategy • Customer Experience / Customer Insights • Product Development/Product Lifecycle Management • Innovation • Team Development/Leadership • Organizational Change Management • Process Mapping • Cross Functional Team Facilitation