Senior Director of Global EBusiness
GE Appliances is your home for the best kitchen appliances, home products, parts and accessories, and support.
Results oriented online marketer responsible for the roxio.com and photoshow.com online businesses. Ran paid search, SEO, and web analytics for Roxio prior to taking the lead eBusiness role. Managed 25 million paid search clicks while maintaining a 7X+ ROI. Later as eBusiness lead at Roxio managed all aspects of online sales. Areas of experience in online selling include affiliate marketing, SEO, paid search, display advertising, email marketing, in-product up-sell, website optimization, web analytics, shopping cart management, inventory management, social media, app stores, and forecasting. Specialties: eCommerce, Direct Marketing, Search Engine Optimization, Paid Search, Email Marketing, Affiliate Marketing, Web Analytics, Shopping Cart Management, Website Optimization, A/B & MVT Testing, Data Analysis & Forecasting, Software & Hardware Sales, Web Service Subscription Sales, Mobile, Social Media, Team Management, Vendor Management, Global Online Strategy
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