Senior Product Marketing Director Smart Home Solutions
GE Appliances is your home for the best kitchen appliances, home products, parts and accessories, and support.
I am an experienced growth marketer and leader with a start-up environment and large company background in B2B and B2C SaaS applications. Experience includes IoT and enterprise software applications serving consumer, retail, manufacturing, artificial intelligence, and energy segments. Skills include marketing strategy, growth marketing, brand awareness and development, product marketing, content marketing, demand generation, digital marketing, and sales enablement. ACCOMPLISHMENTS • Drove 100%+ year over year growth of GE Appliances smart home user base. • Executed demand generation campaigns netting over 5,000 leads from demand generation campaigns. • Drove the creation of $36M in new opportunities for Sentient’s AI-powered conversion rate optimization and visual search products. • Managed over 30 marketing and sales events through North America, Europe, and APAC region in 18 months. • Launched GE Appliances first commercial enterprise IoT solution for the hospitality, multifamily builder, and assisted living property management segments. AREAS OF EXPERTISE Team Leadership | Marketing Operations | Cross Team Collaboration | Brand Development | Data Analysis | Business Strategy | Management | Digital Marketing | Content Marketing | Demand Generation | Marketing Automation | Strong Writing and Presentation Skills | Budgets and Forecasting | Excellent Communication Skills | Business Analysis | Integrated Marketing Strategy
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